Media Kit

Lesuto Brand Guidelines

Canonical branding used across WWW, Lesuto Hub, mobile apps, Seller app, docs, and demo. For press inquiries: press@lesuto.com.

Overview

Brand at a glance

Legal name: Lesuto Technologies, Inc.

Tagline: Let's Succeed Together

Founder: Arron Hyman, Founder & CEO (Austin, Texas)

Lesuto is a social e-commerce platform where suppliers list catalogs, merchants sell with zero inventory, and full commerce embeds on merchant-owned surfaces via the Chameleon SDK and Lesuto Hub.

Logo System

Wordmark and chameleon mark

Use the rainbow shine treatment on dark backgrounds. Do not stretch, recolor arbitrarily, or place on busy photography without a dark scrim.

Wordmark

Lesuto

`.gradient-text` / `ChameleonShineText`

Chameleon Mark

`ChameleonShineMark` with mask PNG

Rainbow Spectrum

#ff3399 · #ffaa33 · #ffdd33 · #33ffdd · #33ccff · #aa66ff

Emerald CTA

`.btn-primary` emerald gradient fill

Emerald Accent Text

Commerce for Everyone

`.emerald-gradient-text` for commerce emphasis

Chameleon Shine

Signature motion brand

Animated gradient loops via moveShine (9s linear).

Rainbow text

.gradient-text, ChameleonShineText for hero accents and wordmark

Emerald text

.emerald-gradient-text for commerce and CTA emphasis

Shine mark

ChameleonShineMark for nav AI, Studio affordances

Rainbow top border

.rainbow-top on glass cards (2px animated edge)

Colors

Palette

Charcoal

#131314

Default background (WWW, Hub dark, admin)

Charcoal Light

#1a1a1c

Cards and elevated surfaces

Charcoal Lighter

#222224

Scrollbars, subtle elevation

Text Primary

#ffffff

Body copy on dark backgrounds

Text Secondary

#F6F2F2

Secondary copy on WWW

Emerald

#10b981

Primary actions, links, success

Emerald Light

#34d399

Hover states, gradient midpoints

Emerald Accent

#059669

Hub accent variant

Secondary Purple

#8b5cf6

Hub secondary accent (not primary brand)

Hub Light Background

#eef0f3

Hub light theme only

Border Subtle

rgba(255,255,255,0.08)

Glass card borders

Typography

Inter type system

Primary Font

'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif

Loaded via Google Fonts on WWW, Hub, and docs.

Hero

Let's Succeed Together

Section heading

Social commerce platform

Eyebrow

Brand Guidelines

Body

Lesuto enables entrepreneurs to sell supplier catalogs with zero inventory.

Caption

Monospace for codes and SKUs only, never guest-facing copy.

Form Controls

Inputs, selects, textareas, and buttons must inherit the page font family. Placeholders use the same stack as labels and body copy.

UI Patterns

Cross-surface design

Glass cards

rgba(26,26,28,0.8) with backdrop blur and subtle border

Ambient orbs

Large blurred emerald/purple blobs, decorative only

Dark-first WWW

Corporate site is dark-only; Hub supports light and dark

Tenant branding

Hub and Seller can override primary color per store; corporate pages use stock tokens

Product Naming

Official product names

Lesuto

Platform and company brand

Lesuto Hub

Customer social commerce (web and mobile app)

Lesuto Seller

Merchant and supplier mobile app

Lesuto Connect

Team scheduling and booking

Chameleon Commerce SDK

Embeddable commerce modules for any website

Chameleon Studio

No-code storefront editor (SDK Studio, Chrome Toolkit)

Command Center

Merchant and supplier admin dashboard

Lesuto Chameleon

Core commerce platform engine

Usage

Do's and don'ts

Do

✓Capitalize Lesuto as a proper noun
✓Use the full legal name Lesuto Technologies, Inc. on contracts and press releases
✓Use the tagline Let's Succeed Together
✓Use Chameleon Shine on brand moments (heroes, wordmark), not long body paragraphs
✓Use emerald (#10b981) for primary CTAs and links on dark backgrounds

Don't

✗Do not stretch or distort logo assets
✗Do not recolor the rainbow gradient arbitrarily
✗Do not use rainbow gradient for long-form readable text
✗Do not reference standalone Lesuto Social Studio web or mobile SaaS in public materials
✗Do not invent user counts, revenue figures, or partner endorsements
✗Do not imply third-party endorsement without written approval

Download assets

Logos, screenshots, and product imagery for articles and partner materials.

Asset downloads

Press inquiry?

Contact our communications team for interviews, demos, or partnership opportunities.

press@lesuto.com