For Manufacturers
Stop managing dozens of reseller relationships. Upload your products to Lesuto and let hundreds of sellers -- from enterprise retailers to niche entrepreneurs -- sell for you. One partner. One payout. Infinite reach.
The Reality of Traditional Distribution
Every new reseller adds overhead. Every relationship is a contract, a credit check, a line of communication, and a risk. It doesn't scale
How It Works
A simple, scalable path to massively distributed sales without the overhead of traditional wholesale
Create your supplier account and set up your business profile. Upload company info, return policy, and shipping details.
Add your products with pricing, images, and variants. AI helps generate descriptions, and AI Taxonomy auto-lists your products to major marketplaces like Amazon, Wayfair, and Walmart.
Choose what sellers earn per sale (5-50%). This is the only cost -- no listing fees, no monthly charges.
Our team reviews your catalog for quality and legitimacy. Once approved, your products appear in the marketplace.
Merchants browse, subscribe, and your products appear on their stores automatically. New sellers every day.
All sales across all seller stores aggregate into one payout via Stripe Connect or Wise. 74 countries supported. Simple, predictable revenue.
Why Lesuto
Replace dozens of reseller relationships with one platform that handles everything
Instead of managing 100 reseller relationships, manage one: Lesuto. We handle the sellers, you handle the products.
Hundreds of small sellers add up to massive volume. More consistent production runs, better forecasting, lower per-unit costs.
No chasing payments from resellers. Lesuto collects from customers via Stripe and pays you directly. One aggregated payout.
Sellers never hold your inventory. No risk of non-payment, stock damage at reseller warehouses, or unauthorized discounting.
Instead of email threads with 50 resellers, you have one dashboard and one support channel. Questions, updates, and issues in one place.
A stay-at-home parent, a college student, a retiree -- people who could never meet your minimums can now sell your products to their audience.
One partner. One payout schedule. One set of tax documents. No managing dozens of wholesale accounts with different terms.
No bulk inventory shipments to resellers. You ship individual orders as they come in. Just-in-time fulfillment.
Shipping & Fulfillment
Live rates from 7 carriers across 4+ countries, with label printing and tracking built into your dashboard
Live rate calculation at checkout from all major US carriers, plus Canada Post, Royal Mail, and Australia Post.
Buy and print shipping labels from your dashboard. No separate carrier accounts needed.
Tracking URLs generated for every shipment. Customers see live status from the carrier.
Country-specific carriers auto-populate. DHL, UPS, and FedEx cover the rest of the world.
Side by Side
See how the traditional reseller model compares to Lesuto's automated distribution network
| Traditional Wholesale | Lesuto | |
|---|---|---|
| Finding sellers | Trade shows, cold calls, sales teams | Sellers find your products and subscribe |
| Onboarding | Contracts, credit checks, license verification per reseller | One-time product upload, merchants self-serve |
| Communication | Separate channel per reseller (emails, calls, portals) | One dashboard, one support channel |
| Payment collection | Net-30/60 invoicing, collections, bad debt risk | Instant payment via Stripe, aggregated payouts |
| Inventory risk | Resellers buy in bulk, return unsold stock | Ship on demand, no bulk inventory at risk |
| Accounting | Separate AR per reseller, reconciliation | One partner, one payout, one tax document |
| Overhead per new seller | Contract, credit check, onboarding, support setup | Zero -- they subscribe, you ship |
| Small seller access | Can't meet minimums, excluded | Any seller, any size, any location |
The Volume Story
Hundreds of niche sellers aggregate into massive, predictable order volume
Traditional Model
10 Resellers
Each buys 50 units/quarter
= 500 units/quarter
10 contracts, 10 invoices, 10 support channels
vs
Lesuto Model
200 Sellers
Each sells 5 units/quarter
= 1,000 units/quarter
1 dashboard, 1 payout, 0 contracts
The sellers you'd never reach through traditional wholesale -- the stay-at-home parent, the college student, the side hustler -- they each move a few units. But hundreds of them together move more volume than your top 10 resellers combined, with zero overhead per seller.
One upload. One partner. Hundreds of sellers. Simple accounting. Free to start
Get Started Free