Privacy Policy
Effective Date: February 14, 2026 | Last Updated: February 14, 2026
Lesuto Technologies, Inc. ("Lesuto," "we," "us," or "our"), located at 600 Congress Ave, STE 1400, Austin, TX 78701, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our platform, websites, applications, and services (collectively, the "Services"). By using the Services, you consent to the practices described in this policy.
1. Information We Collect
1.1 Personal Information
When you create an account, register as a merchant or supplier, or interact with the Services, we may collect the following personal information:
- Full name, email address, phone number, and mailing address
- Date of birth (for age verification purposes)
- Government-issued identification (for identity verification of merchants and suppliers, where required)
- Payment information, including bank account details and tax identification numbers, processed through Stripe
- Social media handles and profile information you choose to provide
1.2 Business Information
If you register as a merchant or supplier, we collect additional business information, including:
- Business name, type, and registration details
- Business address and contact information
- Tax identification numbers (EIN, VAT, or equivalent)
- Product catalog information, including descriptions, images, and pricing
- Commission rates and payout preferences
- Stripe Connect account information
1.3 Usage Information
We automatically collect information about how you interact with the Services, including:
- Pages visited, features used, and actions taken within the platform
- Search queries and browsing history within the Services
- Dates, times, and frequency of access
- Referring URLs and exit pages
- Interaction with emails we send (open rates, click-through rates)
1.4 Device and Technical Information
We collect technical information about the devices and connections you use to access the Services, including:
- IP address, browser type, and version
- Operating system and device type
- Device identifiers and hardware settings
- Language preferences and time zone
- Cookie data and similar tracking technologies (see our Cookie Policy)
2. How We Use Your Information
We use the information we collect for the following purposes:
- Providing the Services: To create and manage your account, process transactions, calculate and distribute commissions, facilitate order fulfillment, and enable communication between merchants, suppliers, and customers.
- Payment Processing: To process payments, calculate taxes (via Stripe Tax), manage payouts through Stripe Connect, and maintain financial records.
- Platform Improvement: To analyze usage patterns, diagnose technical issues, develop new features, and improve the overall user experience.
- Security and Fraud Prevention: To detect and prevent fraudulent activity, unauthorized access, and other security threats.
- Communications: To send you service-related notices, order updates, promotional materials (with your consent), and respond to your inquiries and support requests.
- Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests.
- Analytics: To generate aggregated, anonymized analytics for merchants and suppliers regarding their storefront performance, order trends, and revenue.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With Suppliers (for order fulfillment): When you place an order, we share your name, shipping address, and order details with the relevant supplier(s) so they can fulfill your order. Suppliers are contractually obligated to use this information solely for order fulfillment.
- With Merchants: Merchants may see limited customer information (name, order details) for orders placed through their storefront, as necessary to provide customer support.
- Payment Processors: We share necessary financial information with Stripe, our payment processor, to facilitate payments, payouts, and tax calculations. Stripe's use of your information is governed by its own privacy policy.
- Service Providers: We share information with third-party service providers who perform services on our behalf, including cloud hosting (Google Cloud Platform), email delivery, analytics, and customer support tools. These providers are bound by contractual obligations to protect your information.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal processes, including subpoenas, court orders, or government requests.
- Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
- With Your Consent: We may share your information for other purposes with your explicit consent.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with the Services. We may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes, such as maintaining financial records for tax and auditing purposes. When your information is no longer needed for these purposes, we will securely delete or anonymize it.
6. Data Security
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit (TLS/SSL) and at rest, regular security assessments, access controls, and employee training. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Children's Privacy (COPPA)
The Services are not directed to children under the age of thirteen (13), and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe that a child under 13 has provided us with personal information, please contact us at legal@lesuto.com.
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collecting the information, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
- Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
- Right to Opt-Out: You have the right to opt out of the "sale" or "sharing" of your personal information. Lesuto does not sell personal information. If we engage in "sharing" as defined under the CCPA (e.g., for cross-context behavioral advertising), you may opt out.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise these rights, please contact us at legal@lesuto.com. We will verify your identity before processing your request and respond within forty-five (45) days.
9. Your Choices
- Account Information: You may update, correct, or delete your account information at any time by logging into your account settings or contacting us.
- Marketing Communications: You may opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email or by adjusting your notification preferences in your account settings. Note that you may still receive transactional and service-related communications.
- Cookies: You can manage cookie preferences through your browser settings. See our Cookie Policy for more details.
- Do Not Track: Some browsers offer a "Do Not Track" feature. Our Services do not currently respond to "Do Not Track" signals.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws than your country. By using the Services, you consent to the transfer of your information to the United States and other jurisdictions as necessary for the purposes described in this Privacy Policy. We take appropriate safeguards to ensure that your information receives an adequate level of protection in the jurisdictions in which we process it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the Services and updating the "Last Updated" date. We may also notify you via email. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Lesuto Technologies, Inc.
600 Congress Ave, STE 1400
Austin, TX 78701
Email: legal@lesuto.com