Lesuto Live Commerce lets merchants broadcast from Command Center, feature products in real-time, accept digital gifts from viewers, and track every sale back to the stream — even if buyers check out days later. Built into the platform. No third-party tools.
In China, live commerce already accounts for over 20% of all e-commerce sales. In the West, it's just getting started. Lesuto is building live commerce into the platform so our merchants are ready when the wave hits.
Live streams consistently outperform static product pages in conversion (McKinsey, 2023)
Customers who buy during live demos see the product in context, reducing post-purchase regret
Live content generates significantly more engagement than pre-recorded video (Coresight Research)
How It Works
No streaming software. No third-party tools. No technical setup. Just press a button in Command Center, feature products, and start selling live
Merchants press one button in Command Center. Your camera and microphone activate — no OBS, no third-party tools, no setup.
Your live stream appears on the Lesuto Hub within seconds. A LIVE badge appears on your store card in the Hub feed and discovery pages.
Every follower of your store receives a real-time notification. They tap once and they're watching — no scheduling, no social posts needed.
Search your catalog and spotlight products during the stream. Viewers see a "Now Featuring" card with image, price, and an instant Add to Cart button.
Viewers add products to their cart without leaving the stream. The purchase is attributed to your stream — even if they check out days later.
Mobile Live Stream
Live
Is this available in navy?
Yes! Navy is our top seller this season.
❤️ Incredible quality!
Top Gifters
Now Featuring
Artisan Backpack
$189
Stream Everywhere
Different team members can go live at the same time on different pages, different websites, and even different storefronts. Every stream gets its own chat, its own featured products, and its own sales attribution — all running concurrently from a single dashboard
The Hub mobile app (coming soon) will put every live stream in customers' pockets. Push notifications, full-screen viewing, gifting, Q&A, emoji reactions, leaderboards, and one-tap Add to Cart — all native.
Every live stream automatically appears on the Lesuto Hub. Followers get notified, your store gets a LIVE badge, and viewers browse all your active streams via the built-in channel switcher. Running 3 streams? All 3 show up.
Embed a livestream player directly on your storefront using the Commerce SDK or AI Website Builder. Customers watch, gift, ask questions, and shop without leaving your domain. Enable the channel switcher so viewers can flip between your active streams.
Multiple team members can go live at the same time. Your product expert streams a dining table demo on /furniture while your nutritionist runs a supplement Q&A on /wellness. Each stream routes to its target page automatically using collection-based routing.
Every stream gets its own chat, its own featured products, its own emoji reactions, its own gift leaderboard, and its own sales attribution. Viewers on the Hub see all your active streams in the channel switcher and can hop between them.
Streams also appear on any website where you've embedded the livestream player — your own storefront, a WordPress site via the plugin, or a standalone landing page built with the AI Website Builder. One broadcast, every surface, simultaneously.
Concurrent Streams — 3 live right now
/furnitureSarah — Dining Table Demo
/wellnessDr. Kim — Supplement Q&A
Hub + HomepageMarcus — Holiday Gift Guide
Each stream has independent chat, products, gifts, and analytics
Commerce Features
Built into the Lesuto platform — not bolted on. Live commerce uses the same product catalog, checkout, and payment infrastructure your store already runs on
Viewers can add featured products directly to the merchant's cart from the stream page. The item appears in their cart on the store's website too — same account, same cart.
Broadcast in crisp high-definition directly from Command Center. WebRTC technology means zero software to install. Mute, toggle camera, and manage your stream with on-screen controls.
Feature products one by one during the stream. The latest product becomes the spotlight with a large card. Previously shown products stack in a scrollable list — viewers can add any of them.
See exactly how many people are watching at any moment. Viewer count displays on your stream dashboard and on the Hub for social proof.
After each stream, see exactly how many items were added to cart, how many converted to purchases, total revenue attributed, and unique buyers. Data-driven live commerce.
Every product added to cart during a stream is tagged with the stream ID. Even if the buyer checks out days later, the sale is attributed back to the stream for analytics and earn-back.
Monetization
Streaming credits, sales earn-back, and digital gifts create a self-sustaining live commerce economy. Sell enough and your streams are free
Viewers can send digital gifts during the stream — confetti, stars, rockets, and more. Each gift has a real dollar value. The streamer keeps 90% of every gift received.
Every sale attributed to your stream earns back streaming minutes. Sell enough during a stream and it pays for itself — or even generates a surplus for future streams.
A live leaderboard shows the top gift-givers during each stream. Competitive gifting drives engagement — viewers compete to be the #1 supporter.
Gift revenue is tracked in a dedicated wallet. Viewers load their wallet via Stripe. Streamers see their earnings in real-time and can withdraw via Stripe Connect.
Optionally display a credit bar showing how much streaming time you have left. Viewers see it and can send gifts to keep you live longer. Transparency builds trust.
Streaming is powered by a credit system. Every merchant gets free monthly minutes. Need more? Purchase credit packs or earn them back through sales.
Interactive
Live Q&A, floating emoji reactions, store profiles, and the Positivity Engine make every stream a safe, engaging shopping experience
Viewers submit questions during the stream. Merchants answer live with highlighted responses. All messages are destroyed when the stream ends — zero moderation overhead.
Fire, hearts, applause, laughing — viewers send floating emoji reactions that everyone sees. Creates instant energy and social proof during product reveals.
Every stream shows the merchant's full store profile — logo, description, follower count, product count, location, and a direct "Visit Store" link. Viewers can follow the store without leaving the stream.
Safety & Trust
Live commerce requires live moderation. The Positivity Engine, automated shutdown protocols, and a multi-layer review system keep every stream safe for viewers and brands
If a stream receives multiple reports in a short window, the system automatically saves a review clip and places the stream under review. Repeat offenders are banned from streaming.
Every chat message passes through the Positivity Engine — an AI-powered filter that blocks negativity, harassment, and harmful content before it reaches the stream. Marketable brand safety.
Platform admins review flagged stream clips with full context — reporter reasons, timestamps, and streamer history. Clear violations result in strikes; false reports are dismissed.
Viewers can report streams for policy violations with one click. Multiple reports trigger automatic review. Severe violations trigger an instant shutdown protocol.
Social & Competitive
Every stream builds your reputation. Viewer ratings, streamer leaderboards, and competitive gifting create a social commerce experience that rewards great sellers
During each stream, a live leaderboard shows top gift-givers and biggest buyers. Competitive gifting and buying drives engagement and creates a social experience.
Live streams appear in the Hub feed, "Live Now" sections, and store pages. Followers get instant notifications. The more you stream, the more you're discovered.
A global streamer leaderboard ranks sellers by sales, ratings, and engagement. Top streamers earn badges and increased visibility on the Hub — driving organic discovery.
After each stream, viewers rate the session and the seller. Ratings feed into the streamer's public profile — building trust and helping new viewers decide who to watch.
For Merchants
Live commerce isn't just a gimmick. It's a proven conversion driver. Merchants who go live build deeper connections and close more sales
Customers hesitate because they have unanswered questions. Live Q&A resolves objections in real time, turning "maybe later" into "add to cart."
Regular live streams create a loyal audience. Followers become fans. Fans become repeat customers. Repeat customers become advocates.
Live video creates urgency and personal connection. Viewers who watch live streams are significantly more likely to purchase than passive browsers.
Show how furniture looks in a real room. Demonstrate supplements. Unbox new arrivals. Live video gives products depth that photos can't match.
Platform Controls
Lesuto gives platform admins and the system itself the tools to maintain streaming quality. Credit limits, auto-shutdowns, and streamer bans keep the ecosystem healthy
Three auto-shutdowns from viewer reports permanently disable streaming for that channel. The ban is automatic — no manual intervention needed.
Credit consumption scales with concurrent streams. Run one stream for free monthly minutes, or run multiple and consume credits proportionally.
Every stream consumes credits per minute. When credits run out, the stream ends gracefully. Merchants can purchase packs or earn credits back through sales.
Streamers must have a complete business profile before going live. No anonymous accounts, no unverified businesses broadcasting to your marketplace.
3+ reports in 5 minutes triggers review. 5+ reports auto-ends the stream immediately. A review clip is saved for platform admins to evaluate.
Platform admins can disable streaming for any channel at any time. The system also auto-disables after repeated violations. Re-enabling requires manual review.
Sign up for Lesuto and go live from Command Center. Feature products, accept gifts, earn back credits from sales, and track every conversion. No extra tools needed.
Get Started Free