What's new (2026.08.23) - Social Studio destinations and analytics · AI Media mobile or wide · Pipeline cutout step
Read the changelogFor Suppliers
Upload your products once. Set your commission rate. Merchants subscribe and sell for you on their own storefronts. Every sale across every store flows into one aggregated payout. No advertising costs. No marketplace fees. No risk.
How It Works
Seven steps from uploading your first product to getting paid across hundreds of merchant storefronts
Add your catalog to your supplier channel. Set pricing, images, and variants - use AI to generate compelling product descriptions automatically.
Choose what merchants earn on each sale (5-50%). Higher commission attracts more merchants.
Submit your catalog for review. We verify quality, pricing, and business credentials.
Merchants publish curated drops from your catalog on Lesuto Hub. Shoppers follow collections without subscribing to every SKU.
Merchants browse and subscribe to your products -- individually or your entire catalog.
Every new product you add automatically appears on all subscriber storefronts. Zero manual work.
Each merchant sells to their own audience. Your reach multiplies with every subscriber.
All sales across all stores flow into one aggregated payout via Stripe Connect or Wise - available in 74 countries.
Add more products, attract more merchants, multiply your revenue. The flywheel accelerates over time.
The 3-Way Split
When a customer buys a $500 product, here's exactly where every dollar goes
Customer Pays
Merchant Earns
For bringing the customer and making the sale
Lesuto Takes
Covers payments, hosting, support, tax, and infrastructure
Supplier Receives
For creating and fulfilling the product
You set the merchant commission rate (5-50%). The platform takes a flat 10% (includes 3% CC processing). You keep the rest. That's it. No hidden fees, no upsells, no surprise charges.
Better Than Advertising
Traditional advertising is expensive, risky, and unpredictable. Lesuto flips the model: you pay nothing until a sale is made
| Traditional Ads | Lesuto | |
|---|---|---|
| Cost Model | Pay upfront per click or impression | Pay nothing until a sale happens |
| Average Customer Acquisition Cost | $45-$175 per customer | $0 per customer |
| Google Ads CPC (Furniture) | $4.51-$5.26 per click | $0 |
| Facebook CPM | ~$9 per 1,000 impressions | $0 |
| Monthly Ad Budget | $10,000-$50,000+ (no guarantee) | $0 -- commission only on sales |
| Risk | Spend thousands, hope for conversions | Zero risk, only pay when you earn |
| Scale | Limited by budget | Unlimited -- every merchant is a new channel |
| Time Investment | Campaign creation, optimization, A/B testing | Upload once, merchants do the selling |
| Audience Reach | One ad account, one audience | Hundreds of merchants, hundreds of audiences |
The average e-commerce business spends $10,000-$50,000+ per month on Google Ads and Facebook Ads with no guarantee of return. On Lesuto, you spend $0 on advertising -- merchants bring their own audiences and you only pay commission on actual sales.
Dual Channel
Every supplier also gets a merchant channel. Sell direct to customers AND import other suppliers' products to increase AOV
Your supplier channel feeds merchants, but you also get your own merchant storefront. Sell directly to customers and keep a larger margin on direct sales. Both channels, one dashboard.
Example: Candle Maker
You sell your handmade candles through 50 merchant storefronts AND on your own direct store. On your own store, you keep the full sale price minus the 10% platform fee.
Since you also have a merchant channel, you can subscribe to OTHER suppliers' products. This lets you increase your Average Order Value without increasing your inventory.
Example: Candle Maker + Complementary Products
You make candles. Import candle holders, matches, gift sets, and home fragrances from other suppliers. Your store becomes a complete "candle lifestyle" destination. You earn commission on the imported products AND revenue on your own.
Full Control
See who's subscribed, approve or block merchants, and control how your products propagate
See every merchant subscribed to your products, their sales performance, and subscription status.
Approve merchants who fit your brand or block those who don't. Full control over who sells your products.
New products automatically appear on all "subscribe to all" merchant stores. Zero manual distribution.
Set your commission rate (5-50%). Higher rates attract more merchants. Adjust as your brand grows.
Real Numbers
Major marketplaces take 35-50% of your revenue through layers of fees. Lesuto takes 10%. Here's the breakdown
Amazon
35-50%
6-45% referral + FBA ($3-10/unit) + $39.99/mo + ads
Walmart
8-25%
6-20% referral + WFS fulfillment fees
Etsy
10-20%
6.5% + 3%+$0.25 + 12-15% Offsite Ads (mandatory)
Lesuto
10%
Flat platform fee. Includes CC processing. That's it.
| Major Marketplaces | Lesuto | |
|---|---|---|
| Referral / Transaction Fee | 6-45% (Amazon) + 6-20% (Walmart) + 6.5% (Etsy) | 0% -- included in platform fee |
| Fulfillment Fees (FBA/WFS) | $3-$10+/unit (Amazon FBA), WFS fees (Walmart) | $0 -- you ship direct |
| Monthly Subscription | $39.99/mo (Amazon Professional) | $0/mo |
| Listing Fees | $0.20/item (Etsy) | $0 |
| Forced Advertising | 12-15% Offsite Ads (Etsy, mandatory) | No forced ads |
| Payment Processing | 3% + $0.25 (Etsy) | Included in platform fee |
| Total Take Rate | 35-50% (Amazon), 8-25% (Walmart), 10-20% (Etsy) | 10% flat platform fee |
| Brand Control | Limited -- their marketplace, their rules | Full -- merchants are YOUR sales force |
| Your Own Store | No (Amazon/Walmart/Etsy) | Yes, free -- sell direct AND through merchants |
The Growth Multiplier
Each merchant that subscribes is a new sales channel you didn't pay for. Your growth compounds
1 Store
1x
$5,000/mo
Your own direct store
10 Merchants
10x
$50,000/mo
Each merchant brings their own audience
100 Merchants
100x
$500,000/mo
Network effects compound exponentially
With traditional advertising, your growth is capped by your budget. With Lesuto, your growth is capped only by how many merchants want to sell your products. New merchants sign up every day, and each one becomes a new revenue channel for you -- for free.
We Handle Everything
Payments, support, returns, shipping, tax, compliance, analytics, and aggregated payouts - all managed by the platform
Stripe-powered checkout on every storefront. PCI compliant, automatic tax calculation.
Multi-party ticketing system. Customer, merchant, and supplier can communicate on a single thread.
Full return lifecycle: request, approve/reject, ship back, receive, refund. You set the policy, we handle the process.
Live rates from USPS, UPS, FedEx, DHL, Canada Post, Royal Mail, and Australia Post. Label printing and automatic tracking for every shipment.
Stripe Tax for automatic calculation. W-8BEN/W-9 form management. Tax transaction recording and reversals.
Revenue trends, order counts, AOV, top products, payout summary, return rate, and stale product reports.
All merchant store sales flow into one payout via Stripe Connect or Wise. Transfers release after the return window expires.
Merchant discounts cannot exceed their commission percentage. Auto-disabled if violated. Your margins protected.
Upload once - AI categorizes your products and maps them to Amazon, Wayfair, Etsy, and Walmart category structures automatically.
Built-In Shipping
Live rate calculation from USPS, UPS, FedEx, DHL Express, Canada Post, Royal Mail, and Australia Post. Buy labels, set safety margins, configure free shipping thresholds, and exclude regions - all from your supplier dashboard.
View Carrier DetailsUpload your products, set your commission, and let merchants do the selling. Free to start, 10% flat fee, and you keep the rest
Get Started Free