What's new (2026.07.30) - Social Studio · Social Kit v0.2.0 · Enterprise website catalog search
Read the changelogInvestors
Social e-commerce as a service. Suppliers list once. Merchants sell with zero inventory. Commerce embeds on merchant-owned sites via the Chameleon SDK and Lesuto Hub.
Request investor materialsHow it works
Suppliers fulfill. Merchants earn on traffic they already have. Shoppers check out once.
Supplier
Lists catalog once
Merchants
Sell with zero stock
Shoppers
Buy on Hub + SDK
Problem
Publishers have traffic but not inventory, shipping, or checkout. Affiliate links send buyers away.
Trust without catalog access, returns ops, or settlement rails. Starting a store still means risk and overhead.
Need authorized sellers and MAP control. Distribution still means trade shows and gray marketplaces.
Solution
List once
Catalog + MAP
Merchants earn
Commission per sale
Commerce travels
SDK + Hub embed
Positioning
Shopify builds one store. Faire sells wholesale to retailers. Affiliate uses cookies and link-outs. Lesuto is embeddable full commerce with brand controls and automatic settlement.
| Incumbents | Lesuto | |
|---|---|---|
| Model | One brand store | Zero-inventory merchant network |
| Distribution | Paid ads and marketplaces | Merchant-owned traffic + Hub |
| Inventory | Merchant or wholesaler holds stock | Supplier fulfills; merchant holds none |
| Settlement | Separate tools per channel | Stripe Connect + Wise splits built in |
Product
Shipped surfaces you can demo today
Business model
Platform fee
On GMV (see Commission page)
Subscriptions
Free through Pro plus usage add-ons
Usage
AI, streaming, integrations
Media
Supplier ads; merchant revenue share
Traction
Team
Founder & CEO · Austin, Texas
Cisco engineering and enterprise observability before home-plan commerce and Lesuto. Building a network where merchants earn instead of renting attention from ad platforms.
LinkedInContact
Deck and data room access after introduction. We typically respond within a few business days.
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