Advertising Engine
Suppliers promote products with tasteful, native CPC ads. Merchants earn 40% of ad revenue from their storefronts — because you provide the visibility, you deserve a share. Hub ads go through Lesuto Direct for seamless customer purchasing.
Two Revenue Paths
Sponsored products flow through two distinct channels — each designed for a specific experience
Merchant earns 40%
Sponsored products appear in merchant search & collections
Customer purchases through the merchant's store
Normal commission flow — merchant earns their product commission
PLUS merchant earns 40% of the CPC ad revenue
Lesuto earns 60% of CPC — zero marginal cost
You provide the visibility. Your store traffic, your audience, your curation — you deserve a share of the ad revenue. That's why we give merchants 40% of every click.
Lesuto Direct
Sponsored products appear in Hub discover & social feed
Customer clicks and purchases through Lesuto Direct
No merchant in the loop — Hub drove the traffic
Lesuto earns platform fee + full commission
Supplier gets their normal payout
Seamless Hub experience. Customers discover, click, and buy without leaving the Hub. The supplier pays for the visibility, and Lesuto handles the entire transaction.
Non-ad purchases on the Hub (cart, streams, organic browsing) still route through the merchant who carries the product. Full merchant commission applies. Advertising only affects sponsored placements.
Where Ads Appear
Every placement is designed to blend naturally with the experience — no intrusive banners, no pop-ups
Sponsored products blend natively into merchant search results with a subtle "Sponsored" label. Customers discover your products alongside organic results.
Appear in product collection grids on merchant storefronts. Your products show up where customers are actively browsing by category.
Feature in the trending products section on Lesuto Hub — the social shopping platform where customers discover new brands and products.
Appear in the social feed alongside store posts, board activity, and product updates. Reach engaged shoppers actively following stores.
Promoted placement in the supplier marketplace where merchants browse for new products to sell. Reach merchants directly.
For Suppliers
Create campaigns in minutes. Set your budget. Pay only when someone clicks. Track everything.
Target by keywords, specific merchants, or reach all opted-in stores. Your products only show where they're relevant.
CPC model — you only pay when someone clicks. Impressions are free. Set your bid from $0.05 to $5.00 per click.
Set daily budgets (min $2/day) and optional total budgets. Campaigns auto-pause when your budget is spent — no surprises.
Track impressions, clicks, conversions, CTR, average CPC, and ROAS in real time from your Command Center.
Create drafts, activate when ready, pause anytime, resume later. Full control over when and how your ads run.
Our AI ensures your products only show in relevant contexts. Higher relevance = better placement = more conversions.
Minimum Bid
$0.05
per click
Default Bid
$0.15
per click
Maximum Bid
$5.00
per click
Daily Budget: Minimum $2/day, default $10/day. You control exactly how much you spend each day.
Total Budget: Optional cap. Set it to $0 for daily-only spending, or set a total to auto-pause when reached.
Impressions are always free. You only pay when a customer clicks on your sponsored product. No subscription required to advertise — available to all suppliers.
For Merchants
Your store traffic, your audience, your curation. When sponsored products appear on your storefront and customers click, you earn 40% of the ad revenue — passive income for providing visibility.
At $0.15 CPC per click
Revenue Split
You Earn
$0.06
per click on your store
Lesuto Keeps
$0.09
platform infrastructure
Estimate your passive ad revenue based on your store traffic
Est Click Rate
2.5%
of visitors click a sponsored product
Monthly Clicks
125
at $0.15 avg CPC
Your Monthly Earnings
$7.50
passive income — zero effort
Disclaimer: These projections are estimates based on platform averages and are not guaranteed. Actual earnings depend on your store traffic, product relevance, and advertiser demand. Past performance does not guarantee future results. Earnings may be higher or lower than projected.
Enable ads in your Command Center settings. Advertising is off by default — you choose when to start.
Review and accept the ad revenue sharing terms. Clear, transparent, no hidden clauses.
Sponsored products begin showing on your storefront with a subtle "Sponsored" label. Your store stays beautiful.
Track your ad earnings in the Command Center. Minimum $10 payout threshold. Paid out with your regular earnings.
Built-In Safeguards
We believe ads should enhance the shopping experience, not ruin it. Every safeguard is built into the platform.
Max 3 impressions per user per campaign per day — no ad fatigue
Clean "Sponsored" label only — no banners, no pop-ups, no intrusive ads
Ads below relevance score of 20 won't be served, even with budget
10 clicks/campaign/min, 30 clicks/channel/min — prevents fraud
Auto-pause on budget exhaustion, spend reset daily, total cap optional
2 sponsored results per search page, 3 in Hub feed — organic content first
How We Compare
Unlike other platforms, Lesuto shares ad revenue with the merchants who make it possible
| Amazon Sponsored | Etsy Promoted | Google AdSense | Lesuto | |
|---|---|---|---|---|
| Seller/Publisher Share | 0% | 0% | ~68% | 40% |
| Ad Format | Sponsored listings | Offsite + onsite | Display banners | Native product cards |
| Opt-In Required | No | No (forced offsite) | Yes | Yes (default off) |
| Billing Model | CPC | CPC (12-15%) | CPC / CPM | CPC only |
| User Experience | Cluttered | Forced offsite ads | Banners / pop-ups | Native, clean |
| Frequency Capping | Limited | None | Yes | 3/user/campaign/day |
| Commerce + Ads | Separate | Bundled (no opt-out) | Ads only | Fully integrated |
Google AdSense pays higher publisher share (~68%) but only provides ads — no commerce, no storefronts, no fulfillment. Lesuto gives you 40% AND handles everything else.
Suppliers: promote your products across hundreds of storefronts. Merchants: earn passive income from your store traffic. Everyone wins.
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