For Manufacturers
One Relationship. We Handle the Rest.
Stop managing dozens of reseller relationships. Upload your products to Lesuto and let hundreds of sellers -- from enterprise retailers to niche entrepreneurs -- sell for you. One partner. One payout. Infinite reach.
The Reality of Traditional Distribution
Managing resellers is a full-time job
Every new reseller adds overhead. Every relationship is a contract, a credit check, a line of communication, and a risk. It doesn't scale.
The Problem
- ✗ Find companies to sell your products -- cold calls, trade shows, sales teams
- ✗ Background check every potential reseller -- are they legitimate? Reliable? Trustworthy?
- ✗ Verify they can actually afford to buy your inventory upfront
- ✗ Confirm they have the proper business and reseller licenses
- ✗ Handle separate support, communications, and returns for each reseller
- ✗ Manage payment processing, invoicing, and collections for every single account
- ✗ Deal with shipping logistics and damage claims across multiple partners
- ✗ Small sales volumes from individual resellers mean fewer bulk orders
- ✗ Complicated accounting with dozens of separate business relationships
- ✗ REPEAT the entire onboarding process for every new reseller -- adding overhead every time
- ✗ Miss out on small sellers who could move volume but can't meet minimums or afford inventory
- ✗ Each new partner is another contract, another relationship, another line of communication to maintain
The Lesuto Solution
- ✓ Sellers sign up on Lesuto every day and subscribe to your products automatically
- ✓ No intense background checks needed -- we handle the critical infrastructure (payments, compliance, returns)
- ✓ Sellers never buy your inventory upfront -- you ship when orders come in
- ✓ No license verification needed -- Lesuto processes all transactions as the merchant of record
- ✓ One single line of communication instead of hundreds of separate relationships
- ✓ Reduced overhead while dramatically increasing growth and market reach
- ✓ Simple accounting -- one platform, one aggregated payout, one partner relationship
- ✓ Large volume from aggregated sales across hundreds of sellers drives bulk production
- ✓ Small sellers with niche audiences can now move real volume without minimums
- ✓ Every new seller is free distribution -- they bring their own audience, you supply the product
How It Works
From factory floor to hundreds of storefronts
A simple, scalable path to massively distributed sales without the overhead of traditional wholesale.
Sign Up as Supplier
Create your supplier account and set up your business profile. Upload company info, return policy, and shipping details.
Upload Your Catalog
Add your products with pricing, descriptions, images, and variants. Organize into collections for easy browsing.
Set Commission Rate
Choose what sellers earn per sale (5-50%). This is the only cost -- no listing fees, no monthly charges.
Get Approved
Our team reviews your catalog for quality and legitimacy. Once approved, your products appear in the marketplace.
Sellers Subscribe
Merchants browse, subscribe, and your products appear on their stores automatically. New sellers every day.
Get Paid
All sales across all seller stores aggregate into one payout via Stripe Connect or Wise. 74 countries supported. Simple, predictable revenue.
Why Lesuto
Built for manufacturers who want to scale
Replace dozens of reseller relationships with one platform that handles everything.
One Relationship, Infinite Reach
Instead of managing 100 reseller relationships, manage one: Lesuto. We handle the sellers, you handle the products.
Aggregated Volume
Hundreds of small sellers add up to massive volume. More consistent production runs, better forecasting, lower per-unit costs.
No Accounts Receivable
No chasing payments from resellers. Lesuto collects from customers via Stripe and pays you directly. One aggregated payout.
Reduced Risk
Sellers never hold your inventory. No risk of non-payment, stock damage at reseller warehouses, or unauthorized discounting.
One Line of Communication
Instead of email threads with 50 resellers, you have one dashboard and one support channel. Questions, updates, and issues in one place.
Reach Small Sellers
A stay-at-home parent, a college student, a retiree -- people who could never meet your minimums can now sell your products to their audience.
Simple Accounting
One partner. One payout schedule. One set of tax documents. No managing dozens of wholesale accounts with different terms.
Ship on Demand
No bulk inventory shipments to resellers. You ship individual orders as they come in. Just-in-time fulfillment.
Side by Side
Traditional wholesale vs. Lesuto
See how the traditional reseller model compares to Lesuto's automated distribution network.
| Traditional Wholesale | Lesuto | |
|---|---|---|
| Finding sellers | Trade shows, cold calls, sales teams | Sellers find your products and subscribe |
| Onboarding | Contracts, credit checks, license verification per reseller | One-time product upload, merchants self-serve |
| Communication | Separate channel per reseller (emails, calls, portals) | One dashboard, one support channel |
| Payment collection | Net-30/60 invoicing, collections, bad debt risk | Instant payment via Stripe, aggregated payouts |
| Inventory risk | Resellers buy in bulk, return unsold stock | Ship on demand, no bulk inventory at risk |
| Accounting | Separate AR per reseller, reconciliation | One partner, one payout, one tax document |
| Overhead per new seller | Contract, credit check, onboarding, support setup | Zero -- they subscribe, you ship |
| Small seller access | Can't meet minimums, excluded | Any seller, any size, any location |
The Volume Story
Small sellers, big volume
Hundreds of niche sellers aggregate into massive, predictable order volume.
Traditional Model
10 Resellers
Each buys 50 units/quarter
= 500 units/quarter
10 contracts, 10 invoices, 10 support channels
vs.
Lesuto Model
200 Sellers
Each sells 5 units/quarter
= 1,000 units/quarter
1 dashboard, 1 payout, 0 contracts
The sellers you'd never reach through traditional wholesale -- the stay-at-home parent, the college student, the side hustler -- they each move a few units. But hundreds of them together move more volume than your top 10 resellers combined, with zero overhead per seller.
Replace Reseller Overhead With Automated Distribution
One upload. One partner. Hundreds of sellers. Simple accounting. Free to start.
Get Started Free